PAUL REVERE is recalled for shouting — whether or not he really did — “The British are coming! The British are coming!” Repeat that another time and you will summarize the plot of the first commercial that Jaguar will run during a Super Bowl.
The commercial — a 60-second spot scheduled for the second half of Super Bowl XLVIII, to be broadcast by Fox on Feb. 2 — will feature three British actors famed for portraying villains: Tom Hiddleston, Ben Kingsley and Mark Strong. (Actually, “The British are coming!” applies to the commercial four times in that its director, too, is British: Tom Hooper, who directed films like “The King’s Speech.”)
The dastardly roles of the actors inspire the theme for the commercial and for a six-month campaign that will follow it: “Good to be bad.”
↳ v: very lean man with a very big appetite
There’s a hole in my soul
I can’t fill it, I can’t fill it